During the Hockey Pro League in Amsterdam, cip marketing developed and delivered a multi-day pop-up store concept for PassaHockey, in collaboration with adidas and the KNHB. Going well beyond traditional retail, the concept combined sales, brand experience and fan engagement in one flexible environment - positioned as both a shop and a meeting place, maximizing commercial impact while strengthening the partnership between PassaHockey, KNHB and adidas throughout the event. The Challenge: PassaHockey needed a scalable event concept adaptable to different locations, durations and conditions. The brief: a temporary retail solution robust enough for outdoor conditions, capable of handling high visitor volumes and generating strong sales - while showcasing the renewed collaboration between PassaHockey, KNHB and adidas, and offering fans a genuine experience beyond a standard shop. Our Approach: Modular three-unit container pop-up store with full branding, glass facades and rooftop terrace. On-site retail interior selling home and away kits throughout the tournament. Rooftop hospitality area for partners and VIP guests. Meet & greet activations and content creation opportunities for social media. Clear retail flow designed for high visitor volumes and strong sales conversion. End-to-end event management across multiple match days. The Results: Strong on-site sales performance across multiple match days. High fan engagement through clear retail flow and side activations including meet & greets. Increased brand visibility for PassaHockey, adidas and KNHB during peak event moments. A flexible, repeatable pop-up concept ready for future Pro League and sports events.

To strengthen brand awareness for adidas Eyewear, Marcolin partnered with cip marketing to deliver a series of running-focused activations across Europe and the US. Timed around major race weekends, the campaign brought together PR partners, media representatives and selected running communities through shared movement and authentic brand experiences - from shakeout runs in Paris, Boston, New York, Berlin and London to immersive trail and hut-to-hut experiences in the Alps and the US.The Challenge: Create meaningful experiences that connected performance, mindset and community - without relying on traditional product marketing. Each activation had to balance premium brand presentation with genuine running culture, maintain consistent execution across multiple international markets, and generate strong PR and social media potential through content-friendly environments and curated guest experiences. Our Approach: International activation coordination and operational execution across Europe and the US. Guided shakeout runs in Paris, Boston, New York, Berlin and London timed around major race weekends. Immersive trail and hut-to-hut experiences in the Alps and the US for journalists and creators. Expert-led sessions, mindfulness moments and post-run recovery spaces at every location. Curated seeding packages for media and PR guests. Athlete, coach and expert integration into the activation experience. Hospitality and guest experience management throughout. The Results: Activations successfully delivered across Europe and the US. Shakeout runs in Paris, Boston, New York, Berlin and London connecting adidas Eyewear with running culture. Strong international PR and media engagement. High-impact social content created through authentic, community-driven environments. Consistent execution across multiple international markets. adidas Eyewear positioned at the heart of global running and outdoor culture.

Together with adidas and RunningDirect, we brought Race to Adizero to life- an electrifying brand event designed to celebrate speed, competition and innovation. Set in the striking Werkspoorkathedraal in Utrecht, this elimination-style race spotlighted the Adizero Adios Pro 4 on a custom-built indoor track. 120 elite runners, selected by their 5K personal bests, competed in intense knockout rounds that kept energy high and spectators engaged. From concept to execution, we created an environment where performance met storytelling- putting Adizero firmly in the fast lane.

The PUMA RUN.YOUR.CITY.-series is in full swing, creating unforgettable moments in Berlin, Cologne, Hamburg, Munich, and Vienna. Each Run.Your.City. event inspires with panel talks to unique focus themes and offers runners to explore the latest NITRO™ kicks– delivered by the PUMA Test & Try Van. This series brings together local runners, enthusiasts, and experts, making each event a true celebration of running. The atmosphere is electric as participants dive into various running topics, test new gear, and enjoy the urban community spirit.

We hosted the adidas F50 launch party at the legendary Circuit Zandvoort, bringing together retail partners, media, athletes and influencers. The renewed F50, engineered for speed, made its grand debut, radiating pure excellence. The event kicked off in the ‘Champions Lounge’, where the ambiance set the perfect tone for what's to come. Guests explored the advanced features of the F50 and gained valuable insights from a panel of top adidas football athletes. The excitement soared on the track with participants experiencing a pitlane test & try and exhilarating hot laps in the sleek F50 supercars. A day full of speed!

Retail experience is still crucial in the world of ecommerce: nothing beats the feeling of trying on a running shoe, getting expert advice, and testing out the perfect fit. It is about more than just buying shoes – it is about finding the perfect partner for the next run. Perfect partners for adidas are precisely those retailers because they get consumers INTO their products. This is essential! That’s why we have hosted top-notch running retailers from across Germany and Austria at the adidas HQ for an adrenaline-pumping running camp. Organisation, coordination, activities… safe bet, all ran smoothly!

Second LIVE edition of the Bestzeit Podcast by former marathon runner Philipp Pflieger and sports journalist Ralf Scholt – a weekly talk about running, current events in the world of endurance sports, but it's also about behind-the-scenes. Together with adidas, we elevated the podcast onto a real stage for the second time. With our studio equipment, we audio visualised the actual podcast medium not only for the viewers on site, but also for the followers at home. By the way, we also took care of the organisation and invitation management of the event, of course.

A vibrant journey into uncharted territories: For the first time, WOLT ventured into the tradeshow arena, embracing the challenge with an open heart. With our innovative spirit and partners, we crafted an eye-catching booth that defied expectations, all within a snug budget and against the ticking clock. All for nothing less than the INTERNORGA, the leading trade fair for the hospitality and restaurant industry. The success of this project was not just in the visual appeal of the booth but in the seamless international collaboration between different cip locations in different countries and showed our collective strength and creativity. We made it possible.

Red Bull Four 2 Score – the biggest and most exciting small-sided football tournament on the planet. Teams from all over the world compete for fame and glory. Together with Red Bull, we have been pulling the strings in the background since 2023, bringing the German National Final and the World Final to the pitch. Organizing the tournament, contributing side activities, entertaining the players, igniting brand heat – all for that energy kick!

What stole the show at this year's Cologne Marathon? The radiant sunshine all weekend long, the incredible vibes inside the PUMA hospitality truck, the relaxed community Shake Out Run or the NITRO™️ Dinner on Saturday? How about the Cheering Zone at km 39, where you could trade in your old running shoes for brand-new & faster PUMA kicks (for FREE) and finish the race in shiny new shoes. Amazing move!

It was the big thing at the Berlin Marathon 2023 – the new running shoe adidas EVO! We also evolve our projects to a higher level: We organized the Friends of adidas Running Hospitality at the Berlin Marathon and guided the participants through the entire race weekend. From facts and figures to emotions and passion to the unveiling of the new running shoe – this weekend evolved everyone!

Four in a row: London, Doha, Eugene and now in the heart of Budapest, this mesmerizing city on the Danube! We had the honour to set up an unforgettable adidas hospitality location for the world’s finest during the World Athletics Championships. There was no hurdle too high for us: Feeding hundreds of people? Get everyone across the river to the stadium? Providing top-notch physio and athlete athlete servicing? Customized specials for the medal winners? No sweat! Welcome to the adidas Hospitality. Home of champions!

We are thrilled to have prooftested our concept for Salomon at recent events. The mobile setup was designed for road and trail running events. Our aim was crystal clear - take Salomon's brand presence to a whole new level and create an unmistakable recognition that stands out from the crowd. The result? A sleek and captivating booth that invites participants to immerse themselves in the world of Salomon like never before. #TomorrowIsYours

More than 100 retailers from Mexico to the United Arab Emirates were invited to Valencia for a multi-day event. Guest speakers and the Signia training team provided information about innovative charging solutions or Bluetooth technologies at the 5-Star Grand Luxury Hotel Las Arenas Balneario Resort in Valencia. There were also surprising experiences at the exclusive gala dinners: A simple 360-degree photo tool created ecstatic interactions among the participants, or the breath-taking light show with ear-pleasing sounds in the great atmosphere of the ‘City of Arts and Sciences’. Digital highlight, developed by cip: a social wall for interactive live chats that reflects the voice of the audience. It was a lot of fun for us as an agency to support Signia in the preparation and execution of these three intense days.

uvex – this name is iconic. Athletes from all over the world wear and love it. At the last Olympic Winter Games in Beijing, an exclusive pro-collection was created for 144 Top athletes. Result: 17 gold, 17 silver and 11 bronze medals. Awesome. Based in Fürth, uvex stands for UltraViolet EXcluded, their products double your thrill and showcases their dedication to innovation and quality. Together, we have built a team of Brand Ambassadors who will represent uvex cycling and uvex wintersports. Nice!

For the internal FW23 collection handover meeting we ensured that all participants got a healthy dose of gritty Berlin vibes despite a full workshop agenda. The 4-day adidas internal sales & marketing event was hosted right at the heart of Berlin at “Alte Münze” which provided the perfect stage to showcase the hottest product concepts of the FW23 season. Urban cool meets business class – powered by cip: 5x uniquely styled showrooms (sorry no pictures… top secret, you know), elite speakers of the global sports business, top class regional organic catering, exclusive artist performances, sports with Berlin’s finest, underground parties, premium guest entertainment & management. Another boring corporate event? Not with cip!

Let's get influenced at Glow. Love- and newcomer brands as well as a great artist line-up around Tim, Sarah Engels and Jule transformed the metropolis of Essen into Europe's beauty hotspot. Amidst all the glamour, we provided a little "naturalness" with HEJ and Influence superstar Pamela Reif. Pam's current favourite by the way: HEJ Oat Choco Hazelnut. Yammy, yammy! This one was so much fun! We're already looking forward to the next "Bessersnacken" bar binge. HEJ, what's next?

The mission of our full-service event in Vienna was to inspire young talents and honor David Alaba. In cooperation with adidas, the city of Vienna and the graffiti agency Concrete.at, we transformed a typical Viennese football cage with a fresh new design. From the initial idea to the implementation, we organized the complete redesign and opening event where national TV stations and newspapers came in droves. Fans and young talents also turned out in hundreds to get close to their idol at the opening of the square. The unveiling of the breathtaking, oversized graffiti honoring the success story of the exceptional Austrian athlete caused enthusiasm. ”Goosebump feelings!” Alaba himself finally commented. A match with Alaba and friends against a selection of the Caritas Käfig League to the beats of DJ Jeezy and an autograph session with the star rounded off the perfect start. In the future, the cage will be available especially for young sports enthusiasts and serve as inspiration for the future.

How do you prepare over 350 employees for the fusion of the DACH and Eastern European markets? We did just that for our client adidas, creating an unforgettable team event in the beautiful Czech metropolis of Prague. From the perfect location, catering, shuttles, communication, branding and activities, we organized everything down to the smallest detail, providing exciting teambuilding activities or even a special circus performance. With our own event app, we also made sure that every participant was always aware of the schedule, venues, transportation options and post-event pictures. We are honored to have contributed to a great start of the new adidas Cluster Central Europe!

Learning concept, learning path, didactical approach, gamification, storytelling are no foreign words for us. We have been developing e-learning modules for Eucerin for many years. Knowledge about skin care, sun protection or cleansing products became second nature to us – and to thousands of pharmacists and pharmaceutical technicians in Germany who use the platform for further education. How to transport learning content to the target group? We will work it out!

Once upon a time in the Franconian Switzerland… After a long long time, we were able to organize the first face-to-face training again. For our Outdoor Brand Ambassador team, we came up with something special: It was all about the community! Testing together the new adidas trail run, mountain bike and boulder products. Exciting exchange with amazing athletes. Joint workshops, product trainings and adidas insights in a cozy medieval location – our mobile video studio streamed the training and integrated external speakers. Of course, there was campfire atmosphere in the evenings – all to fire up the community spirit again.

Content production at its best! For exciting creations of our client immowelt we coordinate the script, arrange the setup and preparations for the recordings. We stream and record in high quality and take care of the post-production of various formats: ‘Heroes of Homes’, a series of video podcasts for visionaries, doers and heroes in the real estate industry (b2b) and webinars with various real estate topics for consumers and interested people (b2c). Completed with keynote speakers, well-known from television, the Internet or public events. In our studio, content is king and we deliver the ‘red carpet’ experience.

Courage, zeitgeist, inclusion, diversity, intention, logic – the adidas bra campaign 'Support is everything' has many facets. The idea: breasts of all shapes and sizes deserve support and comfort – and adidas has the right sports bra for every shape and need. We helped deliver this message to retailers and, of course, to consumers through a hybrid training tour. Digitally live, on-demand or instore – services like staff training, product expertise, bra fitting, quiz activations and live shopping were applied flexibly depending on the situation to achieve the main goal: provide support and comfort to breasts of all shapes and needs through the perfectly fitting sports bra.

Instructions like 'here are your training materials, make the most of them' just don’t work for us. With a focus on exciting storytelling, brand & product immersion and interactive blended learning workshops we educate our Brand Ambassadors at the very highest level – in coproduction with our clients. Whether it is about top level or deep dive learning, our professional livestreams produced in our well-equipped CIP CREATIVE STUDIO impart knowledge, maximize brand heat and ultimately drive sales conversion.

Breaking with the old and creating the new. We completely rethought the set design of the adidas sports base Vienna: A warm, welcoming and open-minded atmosphere conveys the human touch of sports. Hang-outs, work-outs, talks – the mobile furniture allows infinite room arrangements. A disruptive design is implemented through a non-orthogonal placement of the setup. This is state-of-the-art #SetDesign

#WeloveDTM: This race series is incredible and made us real motorsport event maniacs: eight races in Germany, Italy, Belgium, Netherlands and Austria. Pure asphalt feeling with world class drivers like Alex Albon, Lucas di Grassi and Maximilian Götz. Legendary tracks like Monza, Hockenheim or Red Bull Ring. Electrifying races, one world champion and, and, and, and... a new DTM fan area. From initial concept to activation ideas, construction, and on-site operation – all made by cip marketing.

Successful retail business without Visual Merchandising? Inconceivable! Our merchandising experts are real masters in storytelling as well as in transforming brand messages into exciting shop environments. In creating unique shopping experiences and to get different types of consumers inspired, our VM-team plays a major role for our clients. We actually merchandise branded spaces for more than 140 retail doors worldwide – with creativity, passion and an unmistakable eye for details.

Communication never stops – no matter what. cip marketing answers the global Covid-19 pandemic with a top-class experience: the CIP CREATIVE STUDIO – a space for digital content productions between webinar, product presentation, livestream and social media. The studio – based in our headquarter – is focused on providing high quality audio-visual media to our clients. We let the wildest visions become reality.

When plastic ends and the world can breathe again: the first ‘For the Oceans’ retail space has been installed in the adidas Paris flagship store. Part of the big movement: cip marketing. The multimedia-based set design follows a dream of a plastic-free ocean. From eye-catching video walls and floor stencils to art projection and atmospheric illumination; adidas presents its consumers not only an exciting brand experience but also a vision for the future of the oceans.

Analogue to the filmic cycle "Spring, summer, autumn, winter…and spring” of director Kim Ki-duk we follow the rhythm of the world of fashion with its spring- and autumn collections. As longtime partner of adidas, cip marketing supports and implements the seasonal adidas Y-3 customer sell-ins with passion, enthusiasm and know-how. During these times we call the exclusive brand showrooms in Milan and Paris our second home.

While the global superstars and fans couldn’t wait for the kick-off of the CL final 2019 at the Wanda Metropolitano Stadium, the next generation of "Pogbas" transformed the Ferrocarril in Madrid into a vibrant lion's den. Inspired by Andy Warhol's “15 minutes of fame”, the players experienced 72 hours of ultimate stardom with an exciting streetfootball tournament, players' banquets and sessions at the Real Madrid training grounds.

For Dark Light Rises, an audio-visual adidas sell-in experience, we ‘kidnapped’ the most relevant European key retailers into a world full of darkness and light, special effects and unexpected motions. Driving forces and the main motif for the show: an exciting adidas product range for 2020 with a thrilling, dragon-powered Predator and a colourful EURO'20 match ball.

Same same but different. The second ‘For the Oceans’ retail space has been installed at the Berlin adidas flagship store. Based on the set design principles successfully used in Paris we worked with eye-catching video walls, different ocean-related materials and atmospheric cabinets and lights.

Innovative, futuristic, minimalistic and a real eyecatcher: the new 'Deerupt' sneaker. adidas Originals welcomed well-known bloggers, influencers, PR experts and media members with exclusive dinner events in four German cities. For these inspiring events cip marketing created a disruptive world of its own: full of grid through encompassing set designs along a matching entertainment and food concept.

adidas surprised close friends, partners and assets with an exclusive and glamorous all-in-black suitcase. The content? One of only 500 pairs of a NMD R1 Pitch Black as well as elegant sidekicks such as a SIGG Aluminium bottle or an electric toothbrush by Braun. Created, produced and implemented by whom? Right, cip marketing. Have you ever seen such a brilliant and eye-catching brand packaging? We don’t think so.

The campaign around the new adicolor collection, by adidas Originals und SNIPES, features a flashback into the colorful and shameless world of the 70’s and 80’s. cip hyped the launch in Cologne, Munich and Vienna with a 360-degree concept around colorfully designed (surprise!) pop-up stores combined with unexpected consumer activations, guerilla marketing and give aways.

Subculture at its best. Great district, great location, great sound, great people, great artists...everything just great! A secret art battle featuring the Reebok Club C Montana Cans (powered by Snipes) calls graffiti artists to gather in the district of Cologne-Ehrenfeld, the European Mekka of Murals. Armed only with black markers, two teams each with three sprayers engage in 40-minute art battles - round after round. Winners stay. Who’s last at the canvas?

The guerrilla-style sale of limited edition adidas products created by fashion design superstar Alexander Wang electrified the streets of New York, Tokyo and London. Products like hoodies, crew necks or long sleeves - vacuumed-packed and sealed in typical transport bags - were directly sold out of a truck to enthusiastic crowds. What a symbiosis of extraordinary fashion and down-to-earth street sale!

Home audio heavyweight Sonos from Santa Barbara impresses at the IFA in Berlin. 'To you we are on the inside, to us you are on the outside.' The English theater group Gob Squad inspires us for an indoor-outdoor concept. The visitor enters the booth and while stepping inside the visitor actually feels like entering the open outdoors. The impressive plant wall with a luminous Sonos logo becomes an eye-catcher and the secret star of the show at the consumer electronics trade fair. Mission accomplished!

The Federal Ministry of the Environment had a clear mission: launch their Digital Agenda with a real statement. Not just in content, but in execution. The one-day event in Berlin brought together Minister Svenja Schulze and leading experts in digitalization and environmental policy - a high-profile platform where substance had to meet experience. cip marketing took on full responsibility for event conception, set design and end-to-end event management. The challenge: how do you run a government event that truly walks the talk? The Ministry needed every detail to reflect ecological responsibility - venue, set design, catering, logistics - while delivering professionally for politicians, experts and media. We developed a complete sustainable event concept built around three principles: innovation, responsibility and experience. We designed the full event format from scratch - programming, flow, speaker formats and audience journey. Futurium Berlin set the tone for the set design, blending digital innovation with a clean, sustainable aesthetic. A fully vegan menu reinforced the message in every detail. The result: a successful high-profile launch with strong audience engagement, positive media reception and vegan catering that became a talking point. Sustainability in action, not just in speech.