Client
Red Bull
Location
Germany
Skills
Event Production, Event Management, Brand Activation, Event Activation, Promotion & Consumer Engagement

Small-sided football, maximum energy. Red Bull Four 2 Score is one of the most exciting football tournaments on the planet - teams from across the world competing for glory in a format built for skill, speed and pure entertainment. Since its launch, cip marketing has been the operational backbone behind the German National Final and the World Final.

The Challenge

Running a flagship brand tournament at national and global level is no small task. Red Bull needed a partner who could manage the full operational complexity - from logistics and tournament organisation to side activations and on-site entertainment - while keeping the Red Bull energy alive in every detail.

Our Approach

  • End-to-end tournament organisation for the German National Final and World Final
  • Side activations and entertainment programming to elevate the player and spectator experience
  • On-site brand activation keeping the Red Bull energy high throughout the event
  • Player hospitality and event management ensuring smooth execution from start to finish
  • Ongoing partnership since the tournament's launch - building expertise edition by edition

The Results

  • Successful delivery of multiple German National Finals and World Finals
  • Consistently high energy and brand heat on and off the pitch
  • A growing partnership built on operational reliability and creative input
  • An event that lives up to the Red Bull brand - in every detail
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