Fashion moves in seasons - andfor adidas Y-3, the high-fashion collaboration with Yohji Yamamoto, everysell-in is a pivotal moment. cip marketing has supported adidas Y-3 for over adecade in delivering flawless showroom experiences in Milan and Paris, ensuringeach collection is presented with the precision, style and brand consistencythat Y-3's elevated positioning demands.

The Challenge

Creating an exclusive luxuryenvironment in two fashion capitals that adapts season after season. Everyelement had to reflect Y-3's avant-garde identity while supporting retailpartners and buyers during high-pressure sell-in weeks.

Our Approach

• Concept-aligned showroom setups inspired by eachcollection's creative direction
• Premium visual merchandising highlighting designdetails and product stories
• End-to-end operational support during buyerappointments in both cities
• Sample management and logistics to keep theseasonal process running smoothly

The Results

• Consistent, high-end brand presentation acrosstwo fashion capitals
• Optimized showroom operations during sell-inweeks
• Strengthened retail partnerships
• A trusted collaboration sustained for over adecade