Dark Light Rises

From deep darkness to bright light: audio-visual adidas sell-In experience

10

Client
adidas Football
Location
Nuremberg
Skills
Concept development, set design, event management & hospitality, product experience, graphics (animation & illustration)
For Dark Light Rises, an audio-visual adidas sell-in experience, we ‘kidnapped’ the most relevant European key retailers into a world full of darkness and light, special effects and unexpected motions. Driving forces and the main motif for the show: an exciting adidas product range for 2020 with a thrilling, dragon-powered Predator and a colourful EURO'20 match ball.
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