uvex is not just a brand - it's a performance legend. Based in Fürth, the name stands for UltraViolet EXcluded, and their products have been trusted by the world's best athletes for decades. At the Olympic Winter Games in Beijing, a pro-collection for 144 top athletes produced 17 gold, 17 silver and 11 bronze medals. cip marketing helps bring that legacy to life on the ground, building and managing the uvex Brand Ambassador teams for cycling and winter sports.

The Challenge

Building a credible, motivated Brand Ambassador team that genuinely represents one of sport's most iconic equipment brands - across two demanding categories (cycling and winter sports) and across the DACH market. The ambassadors needed to embody the uvex brand DNA: innovation, quality and performance.

Our Approach

• Recruiting and onboarding of Brand Ambassadors for uvex cycling and uvex winter sports
• Brand and product training to ensure ambassadors represent uvex with genuine expertise and passion
• Field team management coordinating ambassador activities across the DACH region
• Event activations and consumer engagement through ambassador-led experiences
• Ongoing staffing and team management building long-term brand representation capacity

The Results

• A motivated, knowledgeable Brand Ambassador team representing uvex cycling and winter sports
• Authentic brand presence at events and in the community across Germany, Austria and Switzerland
• Strengthened uvex brand connection with cycling and winter sports communities
• A scalable ambassador model growing with the brand's presence and ambitions