The DTM is one of Europe's most iconic motorsport racing series - eight races across legendary tracks in Germany, Italy, Belgium, the Netherlands and Austria, with world-class drivers and electrifying battles on asphalt. cip marketing was responsible for the complete DTM fan area: from initial concept and activation ideas through to construction and on-site operation at every race weekend.

The Challenge

Create a fan area concept that could travel across five countries and eight race weekends, delivering a consistently high-energy DTM brand experience at venues as different as Monza, Hockenheim and the Red Bull Ring. Scalable, operationally robust and capable of matching the intensity of the racing itself.

Our Approach

• Full concept development for the DTM fan area from initial idea to activation details
• Set design and construction of the fan area delivered to every race location
• On-site operation and management across all eight race weekends
• Fan activations, entertainment and brand experiences bringing the DTM world to life for spectators
• Logistics and coordination ensuring seamless execution across five countries

The Results

• A successful, high-energy fan area at every DTM race weekend across the full season
• Consistent DTM brand presence at legendary venues including Monza, Hockenheim and Red Bull Ring
• Strong fan engagement through activations and entertainment at every location
• A scalable operational model proven across eight races in five countries