How do you unite over 350 people from two different markets into one team? For adidas, the challenge was exactly that: launching the new Cluster Central Europe by bringing together DACH and Eastern European employees for an unforgettable multi-day team event in Prague. cip marketing organized everything - from location to logistics, teambuilding to circus performance.

The Challenge

Merging two market organizations is a significant cultural moment. The event had to do more than entertain - it had to genuinely connect people, foster a sense of shared identity and give over 350 participants a lasting memory of the moment their new team was born. Every detail had to work seamlessly at scale.

Our Approach

• Full event production and logistics for a multi-day team event in Prague
• Location sourcing, catering, shuttles, branding and communications all managed end-to-end
• Exciting teambuilding activities designed to connect participants across markets
• A special circus performance as a surprise highlight
• Custom event app keeping 350+ participants informed on schedules, venues and transport
• Post-event photo delivery through the app as a lasting keepsake

The Results

• A successful launch of the adidas Cluster Central Europe
• Over 350 employees connected across DACH and Eastern European markets
• High participant engagement through teambuilding and entertainment
• A shared experience that gave the new cluster a genuine sense of identity from day one