Some podcasts deserve a real stage. Bestzeit, the weekly running podcast hosted by former marathon runner Philipp Pflieger and sports journalist Ralf Scholt, is one of them. For the second time, cip marketing partnered with adidas to take the show live - turning an audio format into a full-scale audio-visual event experience for a live audience and followers at home.

The Challenge

Translating a podcast into a live event without losing what makes it great - the intimacy, the authenticity, the conversation. The show had to work as a live experience on-site while also delivering quality broadcast content for the online audience, with full technical production and seamless event logistics behind the scenes.

Our Approach

• Full studio production setup including professional audio and visual equipment
• Live event format making the podcast experience tangible for the on-site audience
• Simultaneous broadcast production for followers watching from home
• Event organisation and complete guest and invitation management
• End-to-end coordination ensuring a seamless show - on stage and on screen

The Results

• A successful second live edition of the Bestzeit Podcast with adidas
• Authentic, high-quality live content for both the on-site audience and online followers
• Strengthened brand connection between adidas and the German running community
• A blueprint for turning a podcast into a compelling live brand moment