For the second edition ofadidas' For the Oceans initiative, the Berlin flagship store was transformedinto an immersive retail experience built around ocean protection andsustainability. cip marketing was responsible for concept development, setdesign and visual execution - making adidas' environmental commitment tangibleat the point of sale.

The Challenge

Evolve the existing retailconcept while keeping it fresh and emotionally engaging. The Berlininstallation had to reinterpret the For the Oceans space without repeating theParis setup - standing out in a busy flagship environment while seamlesslycombining digital content with physical materials.

Our Approach

• Successful, high-profile launch with strong audience engagement
• Large-scale video walls for powerful ocean storytelling
• Ocean-inspired materials and atmospheric displayelements
• Lighting concept guiding customer flow through thespace
• Visual merchandising system connecting digitalcommunication with tactile, physical elements

The Results

• Successful launch of the For the Oceans retail space atadidas Berlin flagship
• Strong in-store visibility through digital and physicalstorytelling
• Clear communication of adidas sustainability values atthe point of sale
• A scalable retail concept built for future rollouts