When Signia, the global hearing aid brand, wanted to bring together more than 100 of their top retailers from around the world - from Mexico to the United Arab Emirates - they needed an event that lived up to the brand's positioning as a technology pioneer. cip marketing supported the preparation and execution of three intensive, spectacular days in Valencia that combined innovation, hospitality and pure wow moments.

The Challenge

Deliver a globally diverse, high-expectation international retailer event that combined professional product and technology content with luxury hospitality and memorable experiences. Every detail had to reflect Signia's premium positioning - from the 5-star venue to the entertainment - while ensuring smooth logistics for 100+ guests traveling from across the world.

Our Approach

• Event production and end-to-end management for the three-day international retailer event
• Product and technology presentations by guest speakers and the Signia training team at the 5-Star Grand Luxury Hotel Las Arenas Balneario Resort
• Exclusive gala dinners with surprising experiences including a 360-degree photo activation
• A breathtaking light show with immersive sound at the iconic City of Arts and Sciences
• Digital highlight: a custom social wall for interactive live chat developed by cip
• Guest management and hospitality logistics for 100+ international attendees

The Results

• A fully successful, high-impact international retailer event for Signia
• 100+ global retailers inspired and engaged across three intensive days
• The social wall and 360-degree photo activation became highlights of the event
• Signia's technology leadership brought to life through world-class hospitality and experience