Some activations go beyond marketing. In Vienna, cip marketing partnered with adidas, the City of Vienna and graffiti agency Concrete.at to transform an ordinary football cage into a landmark for young athletes - and a tribute to one of Austria's greatest sporting heroes, David Alaba.

The Challenge

Inspire young sporting talent, honor David Alaba's extraordinary career, and create a meaningful community space - all through a single activation. The event needed genuine cultural credibility, national media reach and a lasting physical legacy in one of Vienna's neighborhoods.

Our Approach

• Full concept development and end-to-end event management for the cage redesign and opening
• Collaboration with graffiti agency Concrete.at for the oversized Alaba tribute mural
• Opening event attracting hundreds of fans, young athletes and national TV and press
• A match between David Alaba, friends and a selection from the Caritas Cage League
• DJ set by DJ Jeezy and autograph session with Alaba completing the celebration
• The cage handed over as a permanent community space for young sports enthusiasts

The Results

• National TV and press coverage of the opening event
• Hundreds of fans and young athletes on-site to celebrate with their idol
• A breathtaking tribute mural that became an instant local landmark
• Alaba's own verdict: 'Goosebump feelings!'
• A permanent community football space with lasting impact in Vienna