From cage league to Champions League

Superstar David Alaba opens spectacular football pitch

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Client
adidas
Location
Vienna
Skills
Events & Activation
The mission of our full-service event in Vienna was to inspire young talents and honor David Alaba. In cooperation with adidas, the city of Vienna and the graffiti agency Concrete.at, we transformed a typical Viennese football cage with a fresh new design. From the initial idea to the implementation, we organized the complete redesign and opening event where national TV stations and newspapers came in droves. Fans and young talents also turned out in hundreds to get close to their idol at the opening of the square. The unveiling of the breathtaking, oversized graffiti honoring the success story of the exceptional Austrian athlete caused enthusiasm. ”Goosebump feelings!” Alaba himself finally commented. A match with Alaba and friends against a selection of the Caritas Käfig League to the beats of DJ Jeezy and an autograph session with the star rounded off the perfect start. In the future, the cage will be available especially for young sports enthusiasts and serve as inspiration for the future.
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