Being Pogba

Creating global superstars for 72 hours

3

Client
adidas Football
Location
Madrid
Skills
Concept development, event management, community management, digital communication, hospitality, graphic design
While the global superstars and fans couldn’t wait for the kick-off of the CL final 2019 at the Wanda Metropolitano Stadium, the next generation of "Pogbas" transformed the Ferrocarril in Madrid into a vibrant lion's den. Inspired by Andy Warhol's “15 minutes of fame”, the players experienced 72 hours of ultimate stardom with an exciting streetfootball tournament, players' banquets and sessions at the Real Madrid training grounds.
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