Community spirit

First face-to-face product training after more than two years


adidas Outdoor
Franconian Switzerland
Events & activation, brand and product training, digital content creation
Once upon a time in the Franconian Switzerland… After a long long time, we were able to organize the first face-to-face training again. For our Outdoor Brand Ambassador team, we came up with something special: It was all about the community! Testing together the new adidas trail run, mountain bike and boulder products. Exciting exchange with amazing athletes. Joint workshops, product trainings and adidas insights in a cozy medieval location – our mobile video studio streamed the training and integrated external speakers. Of course, there was campfire atmosphere in the evenings – all to fire up the community spirit again.

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