Real estate is a topic that matters to almost everyone - but great content about it is rare. For immowelt, one of Germany's leading real estate platforms, cip marketing produces a full range of high-quality digital content at cip Creative Studio in Fürth: from the Heroes of Homes video podcast series for industry professionals to consumer webinars on real estate topics.

The Challenge

Produce consistently high-quality content that works across two distinct audiences - B2B professionals in the real estate industry and B2C consumers looking for guidance. Each format demands its own tone, structure and production quality, with keynote speakers drawn from television, online and public events adding further complexity.

Our Approach

• End-to-end content production: scripting, setup, recording, streaming and post-production
• Heroes of Homes video podcast series for real estate visionaries and industry professionals (B2B)
• Webinar series on real estate topics for consumers and interested audiences (B2C)
• High-quality studio production at cip Creative Studio, Fürth
• Keynote speakers well-known from television, online and public events
• Red carpet studio experience for every guest

The Results

• A consistent, high-quality content engine serving both B2B and B2C audiences for immowelt
• Professional production values that reflect immowelt's market-leading positioning
• An ongoing partnership built on reliability, quality and creative consistency
• Content that positions immowelt as a trusted voice in the German real estate market