At IFA Berlin, one of theworld's leading consumer electronics trade fairs, Sonos wanted to do more thanshowcase premium home audio. Together with cip marketing, they created a booththat blurred the line between inside and outside - an experience that invitedvisitors to step indoors while feeling outdoors. Bold, human and rooted inemotion, design and brand storytelling.

The Challenge

In the crowded noise of IFA,standing out requires more than technology alone. Sonos needed a booth that cutthrough, reflected their design-driven identity and created a lastingimpression - open, human and engaging while functioning seamlessly in a high-trafficexhibition setting.

Our Approach

• Immersive indoor-outdoor booth concept inspired by theEnglish theatre collective Gob Squad
• A striking plant wall creating a natural contrast tothe technical trade fair environment
• A luminous Sonos logo as a quiet but confident brandstatement
• A space designed to invite visitors to slow down,listen and connect emotionally with the brand

The Results

• A standout booth that drew genuine attention andcuriosity at IFA Berlin
• Strong brand recognition through a clear and memorablespatial concept
• High visitor engagement driven by atmosphere ratherthan noise
• The plant wall became the unexpected talking point ofthe show