Salomon is a brand built for performance. Their booth presence at running events needed to match that energy. cip marketing developed a mobile booth concept for Salomon's road and trail running event appearances - a sleek, captivating setup designed to create unmistakable brand recognition and invite participants to immerse themselves in the Salomon world like never before.

The Challenge

Running events are crowded environments where brand booths often blur into the background. Salomon needed a mobile concept that could travel to different events, set up efficiently and consistently deliver a premium, distinctive brand experience that stood out from the crowd - for both road and trail running contexts.

Our Approach

• Concept development and design of a mobile booth setup for road and trail running events
• Sleek, distinctive visual identity making Salomon unmistakable in a competitive event environment
• Modular design enabling efficient setup and consistent execution across different locations
• Immersive brand experience inviting participants into the Salomon world
• POS concepts and retail activation integrated into the booth experience

The Results

• A proof-tested mobile booth concept successfully deployed at multiple running events
• Significantly elevated Salomon brand presence in the road and trail running event space
• Strong brand recognition and participant engagement at every activation
• A scalable, replicable concept ready for the full event calendar