Running is personal. Running in your city is something else entirely. PUMA RUN.YOUR.CITY. is a running event series that celebrates urban running culture - bringing together local runners, enthusiasts and experts across Berlin, Cologne, Hamburg, Munich and Vienna for a genuine community experience built around the PUMA NITRO™ kicks.

The Challenge

Create a multi-city event series that feels locally relevant in every location while maintaining a consistent PUMA brand experience. Each event had to inspire runners, deliver genuine product experience and build authentic community - not just another branded running event.

Our Approach

• End-to-end event production for the full RUN.YOUR.CITY. series across five cities
• Panel talks on unique, city-specific focus themes bringing local relevance to each event
• PUMA Test & Try Van delivering hands-on NITRO™ shoe testing at every location
• Community programming connecting local runners, enthusiasts and experts
• Brand activation and event management ensuring consistent PUMA experience city to city

The Results

• A successful multi-city running event series with genuine community resonance
• Strong consumer engagement through product testing and authentic local programming
• Elevated PUMA brand presence within urban running communities across Germany and Austria
• A scalable format that grows with the RUN.YOUR.CITY. series