Visual merchandising is wherebrand strategy meets the shop floor. For adidas and Reebok, it's what turns astore visit into a brand experience. cip marketing's global visualmerchandising team makes this happen daily across more than 140 retail doors worldwide- translating global brand guidelines into local impact that moves people andproduct.

The Challenge

Maintaining design precision andemotional engagement across different markets, audiences, retail formats andseasonal campaigns - consistently, at the same standard, all at once.

Our Approach

We built a global visualmerchandising setup that combines strategic thinking with hands-on execution:

• Creative retail concepts aligned with seasonalcampaigns - from shop floor layouts and fixture planning to productpresentation optimized for visibility and flow
• Point-of-sale communication and in-store activationscreating clear brand moments and emotional consumer connections
• Visual guidelines and toolkits that empower regionalteams to execute consistently without losing local flexibility
• On-the-ground field teams ensuring every store looksexactly right, every time

The Results

• Unified global retail presence strengthening brandidentity across markets
• Enhanced in-store storytelling and measurably strongerconsumer engagement
• Consistent, high-quality execution across 140+international retail doors
• A scalable system that grows with the brand