Fashion design superstar Alexander Wang rocks New York City, Tokyo and London
Alexander Wang (adidas)
New York City, Tokyo, London
Concept implementation, management & sale
The guerrilla-style sale of limited edition adidas products created by fashion design superstar Alexander Wang electrified the streets of New York, Tokyo and London. Products like hoodies, crew necks or long sleeves - vacuumed-packed and sealed in typical transport bags - were directly sold out of a truck to enthusiastic crowds. What a symbiosis of extraordinary fashion and down-to-earth street sale!