A not so average work meeting for global super-brand adidas
Concept, Events & Activation
For the internal FW23 collection handover meeting we ensured that all participants got a healthy dose of gritty Berlin vibes despite a full workshop agenda. The 4-day adidas internal sales & marketing event was hosted right at the heart of Berlin at “Alte Münze” which provided the perfect stage to showcase the hottest product concepts of the FW23 season. Urban cool meets business class – powered by cip: 5x uniquely styled showrooms (sorry no pictures… top secret, you know), elite speakers of the global sports business, top class regional organic catering, exclusive artist performances, sports with Berlin’s finest, underground parties, premium guest entertainment & management. Another boring corporate event? Not with cip!