Not every work meeting needs to feel like one. For the internal adidas FW collection handover, cip marketing took the brief and ran with it - staging a four-day sales and marketing event at Berlin's Alte Münze that mixed business with the city's unmistakable energy. Urban cool meets business class.

The Challenge

An internal adidas sales and marketing event had to deliver on two fronts simultaneously: a serious product presentation environment for the season's hottest concepts, and a genuine Berlin brand experience that gave participants something to remember. Five uniquely styled showrooms, elite speakers, underground parties and authentic culture - all within a full workshop agenda.

Our Approach

• Full event production and art direction at Alte Münze, Berlin
• Five uniquely styled showrooms showcasing the FW collection concepts
• Elite speakers from the global sports business
• Top-class regional organic catering
• Exclusive artist performances and underground parties
• Sports activations and premium guest entertainment
• End-to-end guest management across four days

The Results

• A landmark internal event that made the FW collection handover genuinely memorable
• Five showroom environments that matched the premium positioning of the products
• Strong participant engagement across workshops, entertainment and brand activation
• Proof that corporate events don't have to feel corporate