adidas Originals and SNIPESrelaunched the iconic adicolor collection - a celebration of colour andself-expression. Together with cip marketing, the brands turned this idea intoa bold retail experience across Cologne, Munich and Vienna. Colourful pop-upstores, immersive set designs and playful activations captured the fearlessspirit of the 70s and 80s.

The Challenge

Bring a classic collection backin a way that feels new. Connect past and present through a live 360-degreebrand experience that looked as expressive as the collection - and made peoplegenuinely feel part of the adicolor world.

Our Approach

• Concept and set design inspired by the 70s and 80saesthetic
• Three pop-up stores in Cologne, Munich and Vienna -each designed to spark joy
• On-site activations and guerrilla marketing buildingbuzz in-store and on the street
• Giveaways and in-store moments driving social sharingand user-generated content

The Results

• High engagement in all three cities
• Increased visibility for adidas Originals and SNIPES
• Strong social buzz from user-generated content
• A retail story connecting nostalgia with today'sstreetwear culture