New 70's and 80's inspired collection by adidas Originals and SNIPES
adidas Originals & Snipes
Colgne, Munich, Vienna
Concept development, set design, event management, retail activation, visual merchandising
The campaign around the new adicolor collection, by adidas Originals und SNIPES, features a flashback into the colorful and shameless world of the 70’s and 80’s. cip hyped the launch in Cologne, Munich and Vienna with a 360-degree concept around colorfully designed (surprise!) pop-up stores combined with unexpected consumer activations, guerilla marketing and give aways.