Innovative, futuristic,minimalistic and impossible to ignore - the adidas Originals Deerupt called fora launch that matched its character. cip marketing created an exclusive dinnerevent series across Berlin, Hamburg, Cologne and Munich, inviting selectedbloggers, influencers, PR professionals and media to experience the sneaker ina world built entirely around it.

The Challenge

Translate the Deerupt'sdisruptive, grid-driven design language into a live event format - consistentacross four cities, yet unique and memorable for each audience.

Our Approach

• Modular event concept built around a grid-based designsystem inspired by the Deerupt
• Minimalistic set elements, bold graphics and craftedanimations creating a futuristic atmosphere
• Each city adapted to its specific space while followingthe same creative framework
• Curated food and entertainment concept reinforcing thebrand message through every detail

The Results

• Cohesive multi-city event series with a strong,distinctive visual identity
• High engagement from influencers, media and PRrepresentatives
• Clear product storytelling through design, space andexperience
• A launch format that felt exclusive, modern andunmistakably adidas Originals