Parley x adidas in Paris

When plastic ends and the world can breathe again: the first ‘For the Oceans’ retail space has been installed in the adidas Paris flagship store

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Client
adidas
Location
Paris
Skills
Concept development, shop & product design, digital communication, visual merchandising, product experience, graphic design
When plastic ends and the world can breathe again: the first ‘For the Oceans’ retail space has been installed in the adidas Paris flagship store. Part of the big movement: cip marketing. The multimedia-based set design follows a dream of a plastic-free ocean. From eye-catching video walls and floor stencils to art projection and atmospheric illumination; adidas presents its consumers not only an exciting brand experience but also a vision for the future of the oceans.
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