When plastic ends and the world can breathe again: the first ‘For the Oceans’ retail space has been installed in the adidas Paris flagship store. Part of the big movement: cip marketing. The multimedia-based set design follows a dream of a plastic-free ocean. From eye-catching video walls and floor stencils to art projection and atmospheric illumination; adidas presents its consumers not only an exciting brand experience but also a vision for the future of the oceans.