When adidas joined forces withParley for the Oceans, it was more than a retail concept - it was a statementfor the planet. At the adidas flagship in Paris, cip marketing transformedsustainability into an immersive consumer journey. The first-ever For theOceans retail space turned the story of plastic pollution into an inspiringbrand experience that made climate action tangible on the shop floor.

The Challenge

Create a retail activation thatshowcased adidas products while embodying a powerful environmental commitment.Visually striking, emotionally impactful and educationally meaningful - allseamlessly integrated into a major flagship store.

Our Approach

• Concept and retail design tailored entirely tosustainability storytelling
• Multimedia set design with video walls, projections andlight installations evoking the ocean
• Product presentation highlighting adidas' sustainablerange
• Digital communication and visual merchandisingconnecting physical and digital brand worlds

The Results

• A powerful For the Oceans experience engaging consumersbeyond the product
• Raised awareness of adidas and Parley's sustainabilitymission among Paris shoppers
• A benchmark for sustainability-driven retailactivations in adidas' global network
• The foundation for the Berlin For the Oceans follow-up installation