For Visa and VB Bank Möckmühl, cip marketing staged one of the largest and most premium events we have delivered for Visa to date: an exclusive incentive at a fully branded castle that took guests through several distinct worlds, from an elegant dinner to a lively late-night celebration.

The Challenge

Turn a won sponsorship into an event that goes far beyond a classic incentive: stage a venue with a genuine wow factor, connect different experience worlds, from elegant to unconventional, under one roof, and think through every single moment down to the last detail.

Our Approach

• full branding and creative staging of a castle as the event venue
• elegant dinner setting with a premium menu
• emotional highlight featuring Paralympic athlete and motivational speaker Andreas Onea
• surprise performance by an 18-piece orchestra in the historic vaulted theatre cellar
• LED dance floor and a hidden bar in the castle tower for the late-night finale

The Results

• one of the largest and most premium Visa events delivered to date
• seamless transition from an elegant dinner to a lively late-night celebration across several locations within the castle
• strong success among VB Bank Möckmühl employees, Visa, and the entire cip team
• an evening with several goosebump moments and lasting impact