For the UEFA Champions League Final in Budapest, adidas brought in cip marketing to deliver four activations with only six weeks lead-time: a barbershop takeover, brand hospitality, public viewing and a street takeover. Each activation put adidas exactly where the energy was highest.

The Challenge

Create a visible, physical presence around one of the biggest football events of the year, in a city in a state of total anticipation, in almost no time. This wasn't about a single project, but a full ecosystem of touchpoints, conceived, produced and delivered in just six weeks, with scope growing almost daily.

Our Approach

• Barbershop takeover across two locations in Budapest, including a collaboration with adidas wholesale partner Unisport
• Hostess and street performance activations driving visibility and fan engagement over the final weekend
• Brand hospitality for 60 guests from adidas Central & East leadership and key partners
• Seeding packages, brand dinner, Match Day morning run and stadium guidance
• Public viewing activation at the stadium of an Hungarian football club, including fan engagement tools
• Local agency supervision and store takeover on Andrássy Street

The Results

• 4 activations conceived and delivered in 6 weeks
• approximately 150,000 people reached through the Budapest takeover
• 60 VIP guests hosted from leadership and partner network
• consistent adidas presence across four touchpoints throughout the final weekend
• strong cross-team, cross-location collaboration despite an extremely tight timeline