For adidas's FIFA World Cup campaign, cip marketing brought pop-up stores and live experiences to several Nordic cities for adidas, together with partners such as Intersport and PS Retail. The centrepiece was a three-week activation outside Magasin in Copenhagen, featuring football challenges, product experiences and a football tournament.

The Challenge

Bring adidas's FIFA World Cup campaign to life across several Nordic locations and connect fans, product and brand in real life, through pop-up stores and live entertainment, coordinated across borders and multiple project phases.

Our Approach

• Pop-up stores in Copenhagen (Magasin) and Stockholm (Kubus XXL), rolled out across several project phases
• adidas x Intersport pop-up right outside Magasin in Copenhagen, including window screens
• three-week live activation with football challenges, product testing and personalised gear customisation
• football tournament hosted by Danijel Drux as the highlight of the activation
• cross-border project management across several Nordic locations and partners

The Results

• noticeably increased brand presence and awareness for adidas throughout the three-week activation
• high interaction rate through football challenges, gear customisation and the football tournament
• three-week fan activation outside Magasin in Copenhagen with high footfall