OUTDOORS IS THE NEW INDOORS

Sound experience giant Sonos from Santa Barbara at the IFA in Berlin. 'To you we are on the inside, to us you are on the outside.' The English theater group Gob Squad inspires us with an indoor-outdoor concept. The visitor enters the booth, goes inside, but at the same time steps out into the open. The impressive plant wall with a luminous Sonos logo becomes an eye-catcher and secret star of the show at the consumer electronics trade fair. Mission accomplished!

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