EN

TANGO LEAGUE MADRID 2019

Client:
adidas FOOTBALL
LOCATION:
MADRID | SPAIN
skills:
CONCEPT DEVELOPMENT / COMMUNITY MANAGEMENT / BRAND EVENTS / HOSPITALITY / GRAPHIC DESIGN / DIGITAL COMMUNICATION

CREATING GLOBAL SUPERSTARS IN 72 HOURS

While the global superstars and fans couldn’t wait for the kick-off of the CL final 2019 at Wanda Metropolitano Stadium, the next generation of Pogbas transformed the Ferrocaril in Madrid into a vibrant lion’s den. Inspired by Andy Warhols “15 minutes of Fame”, the players experienced 72 hours of ultimate stardom with an exciting streetfootball tournament, players banquets and sessions at the Real training grounds.

CREATING GLOBAL SUPERSTARS IN 72 HOURS

While the global superstars and fans couldn’t wait for the kick-off of the CL final 2019 at Wanda Metropolitano Stadium, the next generation of Pogbas transformed the Ferrocaril in Madrid into a vibrant lion’s den. Inspired by Andy Warhols “15 minutes of Fame”, the players experienced 72 hours of ultimate stardom with an exciting streetfootball tournament, players banquets and sessions at the Real training grounds.