EN

ADIDAS SELL-IN EVENT EUROPEAN FOOTBALL

Client:
adidas FOOTBALL
LOCATION:
NUREMBERG | GERMANY
skills:
BRAND EVENTS / HOSPITALITY / CONCEPT DEVELOPMENT / ANIMATION & ILLUSTRATION / PRODUCT EXPERIENCE

DARK LIGHT RISES

Dark Light Rises, an audio-visual adidas Sell-In experience – ‘kidnapped’ the most relevant European adidas retailers into a world full of darkness and light, special effects and surprising moves. Driving forces and leading motives for the shows: an exciting adidas product range for 2020 with a thrilling, dragon-powered Predator and a colourful Euro20 match ball.

DARK LIGHT RISES

Dark Light Rises, an audio-visual adidas Sell-In experience – ‘kidnapped’ the most relevant European adidas retailers into a world full of darkness and light, special effects and surprising moves. Driving forces and leading motives for the shows: an exciting adidas product range for 2020 with a thrilling, dragon-powered Predator and a colourful Euro20 match ball.