EN

adidas RUNNERS BUS TOKYO

Client:
adidas RUNNING
LOCATION:
TOKYO
skills:
EVENT / COMMUNITY MANAGEMENT / PRODUCT EXPERIENCE / DESIGN

AMBASSADOR OF RUN

In addition to the fixed runbase in Nagatacho district, adidas conquered the running streets of Tokyo with a futuristic, multifunctional and eye-catching Runners bus. 52 sessions per month in Tokyo’s economical centers like Harajuku, Shibuya or Ginza, provided the community over the whole year with events between shoe testing, running and know-how transfer.

AMBASSADOR OF RUN

In addition to the fixed runbase in Nagatacho district, adidas conquered the running streets of Tokyo with a futuristic, multifunctional and eye-catching Runners bus. 52 sessions per month in Tokyo’s economical centers like Harajuku, Shibuya or Ginza, provided the community over the whole year with events between shoe testing, running and know-how transfer.