Just throwing away what's broken? Not our style. When the adidas Outdoor Defender - a mobile test & try hub - suffered an engine damage, it was immediately clear: we need to invest into a more sustainable solution, even though retrofitting would cost more than the disposal. And so, cip marketing and adidas extensively converted the old Defender to an electric vehicle and renewed it completely inside and out. Now the E-Defender is ready for many many future activations and adventures! With this project, we are happy to take another step towards e-mobility and will continue to use every opportunity to act as sustainable as we can.
Everyone has a responsibility towards the environment – not just since Fridays for Future. But since then, public interest in environmental protection has been growing. This attention is important. But we don't just want to talk about it, we want to do something. That's why we now support NABU and its important work as a marine sponsor. The association is committed to protecting animals and plants in the North Sea and Baltic Sea. Some of its initiatives include very hands-on garbage collection campaigns, projects and co-operations through which plastic waste is being collected from the sea, as well as many many others. Thank you for letting us be a part of it!