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SMM MUNICH SS24
X

24+
top acts

320+
participants

6+
stages

18. - 20. April 2023
Munich
Gucci & Leberkäs
‘I feel so Gucci today‘.
Munich, who doesn't immediately think of 'Überkanditelt', Leopoldstraße, P1, flatrate series champions and Schickeria? On the surface, Munich is a city of glam, overprized brands, rich tourists, superficiality and chichi, a city for the top shots.
On the other side of the Leberkäs, however, there is also a wild & boisterous Munich. A mix of unusual and idiosyncratic artists, creatives, communities, forward thinkers & entrepreneurs. Cool, contemporary, urban yet grounded in the chill Bavarian attitude towards life.
At the SS24 SMM we fuse Football, Products & People with the many facets of the International -
Bavarian Host City - from ‘Weißwurst‘ to Aperol, from MC to brass band, from ‘Lederhosen‘ to laptop!
No matter how diverse and contrasting things are - nothing connects
people as much as sport in general and football in particular.
united by football
locations
openinglocation
Off to a good start: yesterday all about Pfanni dumpling dough, today a trendy area: the Werksviertel with its urban creative vibe offers a top one-two for the opening with Technikum (key notes and stage) and Nachtkantine (catering). Without the chichi but plenty of story and coolness factor 100.
workshopslocation
A workshop in a work of art? No problem! The Munich Olympic Stadium is an architectural masterpiece, delivering both sports & cultural vibes. The multifunctional VIP Lounge area will host us during day 2 & 3.
Ehrengastbereich Olympiastadion
opening
After a warm welcome adidas football will be "worked"
in the
Technikum of the Werksviertel.

Of course, all other categories will be all in on it, too.
‍One product highlight will follow the next.
‍For the infrequent reset of minds & mood
we will include small disruptive football moments here and there -
from trivia to panel / TED talks to panna football and
breakdancing moves.
adidas athletes & ambassadors
Panel / TED talk
Breakdancing / Panna football show
EURO 24 officials
Interactive football trivia
Host: m3lly
Workshops
How to keep everyone's motivation high during workshop days?
Right you are: well-structured showrooms,
plenty of meeting rooms, smooth processes and outstanding,
delicious catering – delivered by Do & Co.

Having good times made easy!
Delicious catering
Workshops & meetings
Category rooms
specials
Work hard, play hard – and indulge in the sweet taste of success!
For work sessions to really go through the roof, we orchestrate exciting moments for in-between and evening entertainment:
day 1
Bavarian Stammtisch 
Things get wild at Viktualienmarkt: The Bräuhaus Schneider, straight out of the Bavarian picture book, (the real thing, no tourist trap) - is serving up a treat for the SMM: a 4-course menu with Bavaria’s finest dishes. Of course with a little bit of Humpta-Tätarä - but adidas style: groovy & funky. Fasten your leather pants!
day 2
Sports night out*
Here it gets sporty - we do or watch sports. At best we have 3 options:
A) We play various sports in SoccArena and around Olympiapark.

B) We go to the basketball game at the Audi Dome.

C)  We visit the CL quarter finals of the FC Bayern.
day 3
The Grande Finale
Munich Deluxe AM:
a nice break with a hearty Bavarian Weißwurst (+vegan/vegetarian options) Brunch & Brezn – but not any Brezn: one you created on your own*!

Munich Deluxe PM:
The finale Dinner Party…
‘Enter the Dragon’ Dinner Night & Party
The 36th chamber of Pan-Asian fusion cuisine: The Flying Dragon. We’ll move Predator-like in the Munich-Asian underground between Phở, Karaoke and the Dragon Music Club. Time for some tiger moves -"Aaaaaaaaai“!
OurPartners
AM2PM
cip app
The digital event guide for your guests. All relevant information in one place.
MVV
Easy travel to and from all event spaces via Munich public transport system – safe, quick & sustainable.
Catering & nutrition
experts
Amazing food for healthy bodies and productive minds: varied, eco-conscious and contemporary. 100% tasty!
Security &
safety
Reliable partners for when it matters. 100% safety for your guests and your samples.
Buntkicktgut
Social initiative whose representatives or particpants participate in Panel Talk and /orTED talk about football in sociocultural context.
FC Bayern Munich
Representatives, players, legends who participate in panel talks, as adidas brand ambassadors for product presentation or as active participants in the football active part on Wednesday night.
UEFA EURO 2024
Representatives & officials
who participate in Panel talk
during Opening.
(Football) artists
Panna football freestylers and other artists complement the program during the opening & the active part at Wednesday‘ sports night out.
booking
map
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silver package
totalcosts
silver package
UPGRADES
PACKAGECOMPARISON
Not sure yet?
Hear what other guests say about our SMM‘s:
One of the best SMM events within the last 20 years.
adidas DACH
veteran
Some rooms were a bit cold, but the cip team was on fire!
cip team
Outstanding catering I heard…but the vegan options could‘ve been tastier.
sister of a friend
who works at adidas
An event organization I can trust.
adidas PM Team
member
about us

team

A dedicated senior PM – supported by an experienced team and various cip services – guarantees a smooth, transparent and easy workflow. 

Agency

Hi we are cip

We are retail- and event marketing experts.

adidas is in our DNA.

The cip group spans offices, partners
and service providers worldwide. 

Check us outand turn us on: 
FW23 SMM Central Europe
da27 Pitch Vienna
Athletics WC Doha
DTM across Europe
Cluster Central Event Prague
Cluster Central Event Prague
The triad of retail – event – hospitality is a real cip thing.

sustainability

It’s a joint venture. Let’s try hard,
keeping it as sustainable as possible.

cip stands for conscious usage of resources.
Our projects are based on a sustainable framework
which is defined by how we work and what we deliver.

Our approach to a green project is not loud but always
constant. We want sustainability to be the foundation
of the project. 
This concept draft is strictly confidential. Unauthorized use or distribution to third parties is strictly forbidden according to paragraph 18 of the UWG. This concept draft is the sole property of cip marketing GmbH. The alteration, use, duplication and commercial application of this concept is only allowed with direct permission of the author. In the event that this concept does not result in a contract or the allocation of a budget, the recipient is not allowed to use any portion of the presented concepts or texts in any way whatsoever. The use of the concepts and texts which were presented are part of the draft requires that both parties reach an agreement as to an appropriate compensation for these materials prior to use.